Over 1.5m boilers are installed every year in the UK. With the advent of companies like Boxt and Heatable offering online ordering, competition is heating up. But, rather than rely on expensive PPC advertising to compete, invest in long-term SEO-optimised content marketing instead to finish high on page one of Google either nationally in your area. Organic leads do better than paid leads. Create articles, shareable downloads and social media posts that show homeowners the latest boiler technologies, how to maintain a boiler, how to choose the right boiler and more. Become the website consumers and landlords trust when they're looking to replace their boiler.