Marketing consultancies need to demonstrate to their clients' why brand awareness is key to success and why they can't rely on short-lived, sales-driven digital campaigns for long-term sales. Launch an SEO-optimised content marketing campaign featuring on-point articles, white papers, case studies and more to explain how brand awareness is key to retaining client trust and market share. Provide examples of how successful brand awareness campaigns raise sales over time explaining how you achieved results for your clients.