Database-driven direct marketing still generates a great return on investment. The problem many data marketing agencies have is convincing potential clients to divert spend away from online marketing. Use blogs, white paper and social media to educate your audience on how third-party lists are compiled, show them how to identify their target audience on a database to reduce redundancy and demonstrate the value of regular, repeated direct campaigns. Share case studies of clients who have successfully used database-driven direct marketing. Content marketing drives website traffic and enquiries.