Share legal, financial and practical business advice on procurement issues with your clients/readers. Via articles, social media content and downloads, show them optimal ways to track and manage expenses, explain the legal aspects of business procurement, reveal your strategies on how to negotiate better prices from suppliers and how to take advantage of new technologies. Invest in an SEO-optimised content marketing campaign to build your reputation as a sector thought leader, attract new visitors to your site and increase your client/reader database.