For POS/EPOS vendors and the B2B online portals and lead gen companies that pass enquiries to vendors, an SEO-optimised content marketing campaign drives traffic to and enquiries from your website with high-quality, client-centered blog posts, better product pages, white papers and case studies. Help clients really see the advantages of using a POS/EPOS system and how they lead to improved financial tracking and reporting, increased customer satisfaction, greater staff efficiency, enhanced data security, and tighter inventory control.