The personal and credit card market is crowded. Instead of spending your budget on PPC campaign, divert some of it to an SEO-optimised content marketing targeting specific use cases to make your offer more relevant to specific types of customers. Create blogs and downloads on the different types of cards you have available, how to choose the right one, making the most of credit card rewards, the pros and cons of credit cards and more. Make sure that you're not only ranking well on Google but that you're also top of mind when a customer finally decides to apply.