Medium-and-large companies and public sector bodies now realise that blanket banning is not the way to attract and keep top contractor talent. Invest in an SEO-optimised content marketing campaign to attract traffic from compliance decision makers (heads of tax/legal, HR, procurement). Cover topics like the key components of an IR35 contract, the risks associated with non-compliance and how to internalise IR35 compliant processes in articles, white papers and social media content. Position your business as the client-side authority on IR35 matters.