Email is the most effective marketing channel available offering returns of over £/$40 for every £/$1 spent. The problem is that there are lots of myths surrounding it in the age of GDPR, PECR and CAN-SPAM. Invest in an SEO-optimised content marketing and use blog posts, articles, white papers, videos and more to explain how email marketing works, how to choose targets from a database and what goes into a successful campaign. Attract more visitors to your site and generate quality leads.