Many times, to win the instruction, business brokers and M&A advisors have to help clients develop an exit strategy to work to. Invest in SEO-optimised content marketing to provide advice and guidance on when is the best time to exit, how to maximize the value of their business, and how to prepare their business for sale. Drive traffic to your website based on the keywords sell-side clients use and generate high-quality, high-intent leads for follow-up.