To compete for the best quality mortgage enquiries, lenders, brokers and lead gen companies need your website to rank highly for the keyword terms clients use when looking to buy a home or remortgage. Pay-per-click advertising costs a lot of money - instead, focus on turning your current website into a lead generation magnet. Invest in an SEO-optimised content marketing campaign and win trust and traffic by providing guides on the types of mortgages you offer and how you help your customers get through the application process.